Most SEO advice
is noise. Here's the signal.
No dashboards for their own sake, no "10 tips" filler. Just what's actually moving your rankings right now, explained by someone who's been watching this data for fifteen years, and telling clients the truth about it.
of US Google searches ended with no click at all in early 2026 (SparkToro, Similarweb data)
more sessions from organic search than from all AI assistants combined (The SEO Works, 95 sites)
years reading SERPs, from early keyword-stuffing days to today's AI-driven search
separate forces hitting most traffic dashboards right now. Most panic is only one of them
Recent reads
AI Overviews SEO: What works, what doesn't and how to check your site
Google has put it in writing: no special file, schema or writing style gets a page into AI Overviews. Here is what the evidence supports, and how to find which of your pages are exposed.
Zero-click searches: What they mean for your small business
A 68% zero-click rate sounds fatal for a small business. The searches that bring you customers behave differently, and they need a different measure than traffic.
SEO advice: Why most of it doesn't apply to your site
Tactics go out of date, and plenty were never meant for a site like yours. A short filter for deciding which ones deserve your time.
Why your organic traffic is dropping right now
Four unrelated forces are landing on the same dashboards at once. Working out which one is yours is most of the fix.
SEO quick win: boost rankings with one content update
Not every gain needs a content calendar. One FAQ block on the right page-two post moves faster than most six-month plans.
08 Mar 2026AI for small businesses in 2026: what works, what fails
The same tools sold as a productivity shortcut are reshaping the results your business ranks in. A field report, not a hype piece.
07 Mar 2026SEO metrics that actually matter
Traffic charts feel like progress and mean nothing alone. Eight numbers that predict revenue, and how to track each one.
02 Feb 2025Paid vs organic traffic
Paid works today and stops with the budget. Organic is slow, then compounds. Here's when each one earns its budget.
02 Nov 2024Six lanes, no filler
SEO explained the way I'd explain it to a client over coffee, not the way it reads in an agency deck.Dan Cozma, SEO Manager
Ready when you are.
An audit, a content strategy, or just a straight conversation about what your data is actually telling you.