Organic traffic refers to the traffic that a website receives from search engines as a result of ranking in search results. While investing in organic traffic can provide numerous benefits for businesses, there are also a number of mistakes that can hurt a website’s organic traffic. Here are the top five mistakes that can hurt your organic traffic:
Overoptimization
Keyword stuffing: Overusing keywords, or keyword stuffing, can hurt a website’s organic traffic. Search engines have become sophisticated enough to recognize when a website is using too many keywords in an attempt to manipulate its ranking. This can result in a lower ranking or even a penalty from the search engine.
Confusing layout, disorganised website
Poor website structure: A poorly structured website can also hurt organic traffic. This includes having a confusing or hard-to-navigate website, as well as having a slow-loading website. Both of these factors can cause users to leave the website quickly, which can lead to a lower ranking in search results.
Plagiarized content, repetitive content
Duplicate content: Search engines also penalize websites with duplicate content. This means that having multiple pages on a website with the same content can hurt its ranking in search results. It is important to ensure that all content on a website is unique and valuable to users.
Non-responsive design
Lack of mobile optimization: As more and more users access the internet through their mobile devices, it is important to ensure that a website is mobile-friendly. A website that is not optimized for mobile devices can have a lower ranking in search results, as well as a higher bounce rate (the percentage of users who leave the website after only viewing one page).
Insufficient inbound links
Lack of backlinks: Backlinks, or links from other websites to a website, are an important factor in determining a website’s ranking in search results. A lack of backlinks can hurt a website’s organic traffic, as search engines view websites with a high number of backlinks as more authoritative and trustworthy.
In conclusion, avoiding these mistakes is essential for maintaining and improving a website’s organic traffic. By paying attention to keyword usage, website structure, content uniqueness, mobile optimization, and backlinks, businesses can ensure that their website is optimized for search engines and is able to drive more organic traffic.
However, I’ll show you (with real examples, live websites) why plagiarized or repetitive content is not always a bad thing.
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