SEO job titles have defined my career over the past 15 years. From the early days of keyword stuffing (a tactic that thankfully died a long time ago) to today’s sophisticated strategies driven by data… Read More »SEO job titles: Roles and responsibilities in the industry
Over the past decade, I’ve worked with companies across industries, and one question I hear time and time again is: “Is SEO still a good investment?” This debate has only intensified in recent years. With… Read More »Is SEO worth it in 2025? A realistic look at ROI and long-term value
Search engine optimisation (SEO) is one of the most valuable digital marketing strategies for businesses today, helping brands increase visibility, attract organic traffic, and drive revenue. At the heart of these efforts is the SEO… Read More »What does an SEO manager do?
Google has rolled out some of its most significant changes in years, reshaping how search works and how websites win traffic. In 2025, we’ve seen two major core updates, the worldwide launch of AI Overviews,… Read More »Google algorithm updates 2025: The key changes you need to know
As an SEO manager with years of experience, I’ve witnessed the incredible power of organic search to fuel business growth. But I also understand that the cost of SEO can be a major roadblock for… Read More »How much does SEO cost in 2025? Pricing, value & budgeting
Most businesses focus on traffic when they think about SEO. More visitors, more clicks – that must mean success, right? Not necessarily. Traffic alone doesn’t pay the bills. Revenue does. The real question is: How… Read More »Turning SEO efforts into revenue gains
Are you sitting on a goldmine of SEO data but struggling to uncover its true value? You’re not alone. Many marketers and business owners find themselves overwhelmed by endless charts, numbers, and reports that feel… Read More »How to interpret and analyse SEO data for reporting purposes
Turn your blog into a business tool with strategies to drive traffic, build authority, and generate revenue. This guide shares tips to create structured, engaging content—from listicles that grab attention to case studies that prove results. Whether you’re a freelancer, remote worker, or affiliate marketer, these methods help you connect with your audience and achieve measurable outcomes.
Your headline is your first – and often only – chance to grab attention. Think of it as the handshake between your content and its audience. A compelling headline isn’t just a creative choice –… Read More »What can you do to make a headline more compelling
Google’s November 2024 Core Algorithm Update stands out as one of the most impactful and extended updates in recent times. Launched on November 11th, the rollout has exceeded its usual two-week timeline, with ranking volatility… Read More »Google’s November 2024 core algorithm update: What happened and how to adapt