Google has rolled out some of its most significant changes in years, reshaping how search works and how websites win traffic. In 2025, we’ve seen two major core updates, the worldwide launch of AI Overviews,… Read More »Google algorithm updates 2025: The key changes you need to know
Why SEO market share matters more than rankings SEO success is not just about ranking for a set of keywords but gaining a larger share of the organic search landscape. Traditional SEO metrics, such as… Read More »How SEO managers measure market share: Tracking organic search growth
As an SEO manager with years of experience, I’ve witnessed the incredible power of organic search to fuel business growth. But I also understand that the cost of SEO can be a major roadblock for… Read More »How much does SEO cost in 2025? Pricing, value & budgeting
Over the past decade, I’ve worked with companies across industries, and one question I hear time and time again is: “Is SEO still a good investment?” This debate has only intensified in recent years. With… Read More »Is SEO worth it in 2025? A realistic look at ROI and long-term value
Search engine optimisation (SEO) is one of the most valuable digital marketing strategies for businesses today, helping brands increase visibility, attract organic traffic, and drive revenue. At the heart of these efforts is the SEO… Read More »What does an SEO manager do?
Most businesses focus on traffic when they think about SEO. More visitors, more clicks – that must mean success, right? Not necessarily. Traffic alone doesn’t pay the bills. Revenue does. The real question is: How… Read More »Turning SEO efforts into revenue gains
Are your SEO efforts a guessing game? I’ve seen it countless times: businesses celebrate traffic increases but struggle to connect those numbers to actual revenue. This guide changes that. It’s not about vanity metrics; it’s… Read More »SEO metrics that matter: How to track, analyse, and optimise your search performance
People have been saying SEO and organic traffic are dying for years. And it’s true – Google’s in it for the money, not your site, and big sites can push out smaller ones overnight. And… Read More »Why organic traffic matters more than ever in 2025
Are you sitting on a goldmine of SEO data but struggling to uncover its true value? You’re not alone. Many marketers and business owners find themselves overwhelmed by endless charts, numbers, and reports that feel… Read More »How to interpret and analyse SEO data for reporting purposes
SEO job titles have defined my career over the past 15 years. From the early days of keyword stuffing (a tactic that thankfully died a long time ago) to today’s sophisticated strategies driven by data… Read More »SEO job titles: Roles and responsibilities in the industry